Episode 8: Amy Stanton - The Feminine Revolution

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About Amy:

With a background in traditional marketing and deep experience in building brands for women, Amy Stanton has a unique perspective on the women’s landscape, the role of femininity in personal and professional lives, and the impact that unleashing our true feminine power can have on happiness. In 2006, Amy founded Stanton & Company, a PR and Marketing agency with a focus on brands created for and by women, with a passion for promoting and building positive female role models and messaging for women. Before founding Stanton & Company, Amy served as the first-ever CMO for Martha Stewart Living Omnimedia and was the head of marketing and communications for NYC2012, New York’s Olympic bid.

About The Feminine Revolution:

The Feminine Revolution offers 21 ways to ignite your feminine power for a brighter life and better world. Its authors, Amy Stanton and Catherine Connors, challenge outdated perceptions that feminine traits are weaknesses, redefining those characteristics as assets that should be championed. With an upbeat blend of self-help and fresh analysis, The Feminine Revolution reboots femininity for the modern woman and provides her with the tools to accept and embrace her own authentic nature.

Do you associate feminine qualities with weakness and masculine qualities with strength, even subconsciously? Do you see that as a problem? Have you ever found yourself acting a certain way because that’s how you think you’re supposed to act?

Our hope is that after listening to this episode with this week’s guest Amy Stanton, you’ll reflect on some of your own masculine and feminine qualities and think about how those traits can better serve you in reaching your goals.

Maybe it’s a simple as changing the way you think about those traits. Perhaps, if you recognize how you use those qualities, you can actually choose to tap into them differently in certain situations. And MAYBE, just maybe, you have more tools in your toolbox than you ever knew!

In this episode You’ll learn:

  • The key to transitioning from the corporate world to entrepreneurship

  • How the women’s landscape has changed over the last decade

  • How femininity plays a role in your life (whether you’re male or female)

  • The unique challenges men are facing amidst


“At every turn we’re seeing more issues, more inequity, more challenges. Which I have to believe causes us all, as women to rise up and join together and create even greater strength.” - Amy Stanton

“I really wondered if this direct, assertive, sometimes tough style, that I had developed in work, was potentially holding me back from meeting the man of my dreams.” - Amy Stanton

“A lot of people were feeling this way, specifically in the work-place, feeling like we have to operate like men in order to thrive in the man’s world, which may be at the expense of being more feminine. And feminine had taken on this very negative spin.” - Amy Stanton

“All of these things that have been seen as negative when describing women and femininity, these are actually our superpowers.” - Amy Stanton

“The environment needs to adjust to allow for these feminine qualities to be front-and-center. And the only way that’s gonna happen is if we’re bringing them forth in a confident way and then we’re creating a world where they’re welcome.” - Amy Stanton

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Thought Experiment:

How have you found balance in your masculine and feminine energies to make the most of your life? We’d love to hear your answer below!

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